https://www.sophiekwok.com/testimonials daily 0.75 2024-01-30 https://www.sophiekwok.com/testimonials/2024/1/29/testimonial-paulo monthly 0.5 2024-01-30 https://www.sophiekwok.com/testimonials/2024/1/29/jonathan-hindi monthly 0.5 2024-01-30 https://www.sophiekwok.com/testimonials/2024/1/29/roger-tilson monthly 0.5 2024-01-30 https://www.sophiekwok.com/testimonials/2024/1/29/divine-lakshmi monthly 0.5 2024-01-30 https://www.sophiekwok.com/testimonials/2024/1/29/ross-abel monthly 0.5 2024-01-30 https://www.sophiekwok.com/testimonials/2024/1/29/justin-david-cox monthly 0.5 2024-01-30 https://www.sophiekwok.com/testimonials/2024/1/29/gurdev-sambali monthly 0.5 2024-01-30 https://www.sophiekwok.com/testimonials/tag/visa monthly 0.5 https://www.sophiekwok.com/testimonials/tag/dell monthly 0.5 https://www.sophiekwok.com/pitch-putt daily 0.75 2019-04-22 https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555002557986-O98E1VYPPCYW58FTD53Z/image-asset.jpeg Service Design Remove everything from back wall and display the cherished memorabilia inside of the counter. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555001299328-SKZUJZQ82N72VQ4FBMU5/Screen+Shot+2019-04-11+at+11.45.32+AM.png Service Design On the left side, upon entering the clubhouse is the office creating no separation between the office and the clubhouse. The lack of separation was often confusing for customers, wondering if they were in the right place. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555961519210-5WW53JH07T50GAZBGFJ1/Screen%2BShot%2B2019-04-11%2Bat%2B12.11.35%2BPM.jpg Service Design This rearrangement allowed customers to see and read the signs with the information they needed, reducing the number of redundant questions to staff. We created cheap prototypes before proposing to the owner to get nicer long term signs. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1554596390756-CW69Q19XGZIY3RBYW3Q2/Screen%2BShot%2B2019-04-06%2Bat%2B7.18.42%2BPM.jpg Service Design ORIGINAL MAP - As we interviewed first timers, we found the map to be confusing and inaccurate for customers. Especially since the map is upside down from the starting point, the clubhouse. We knew redesigning the map would be easy and high impact. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1554957423912-N6RAKKEJ33HV699947Q4/Screen+Shot+2019-04-10+at+11.32.58+PM.png Service Design - “It’s right there, hey y’all it’s this way!” Jessica, a first-timer directed her friend group with confidence. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1453874635524-QRKL9P6NH9GBD21ZJAZP/P%26P-bookshelf Service Design Move the book shelf so first time customers could see the countertop, the staff member, and let more light into the space. Many first time customers mentioned they didn’t notice refreshments being available. We had a hunch a better placement would change their sales. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555003992041-L4OSP90IBLZKO0H2F5XG/IMG_7112.jpg Service Design We created refined service vignette’s and created a proposal to present to the owner of Butler Pitch & Putt. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555001313452-K07YLHPLAP5O9D6QW0J9/Screen+Shot+2019-04-11+at+11.45.21+AM.png Service Design The bookshelf and trashcan block the view to the Butler Pitch & Putt Staff upon entering the clubhouse. The windows and natural light in the clubhouse were also blocked by the bookshelf, making the space dark. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555005954283-VYSM843ALBQZ5CPPYAY7/image-asset.png Service Design https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555003852965-1MQUYERNPAYPZ4XVICP7/Screen+Shot+2019-04-10+at+11.44.10+PM.png Service Design Tee markers were hard to find and often hidden behind plants or other objects. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555961693688-JDI597B1MODE3CMYPQ3Y/Screen%2BShot%2B2019-04-10%2Bat%2B11.24.32%2BPM.jpg Service Design Moving the bookshelf allowed first-time customers to see the countertop, see the staff member immediately, and let more light into the clubhouse. Additionally, the snacks created separation between private and public space within the clubhouse. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555004009424-RSRDVM67VP7UMWYUYYBD/IMG_3010.jpg Service Design We sketched and ideated over 100 concepts then came together to rate them against our Design Criteria. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555001283303-RXEK4IFGFQ2BSAJC0VBY/Screen+Shot+2019-04-11+at+11.45.44+AM.png Service Design The first view upon entering the clubhouse are two drink coolers. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555003894040-NZPFZZHIOL95UEH58AG1/Screen+Shot+2019-04-10+at+11.44.20+PM.png Service Design Tee markers were often far from the tee and difficult to spot. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1453964610027-YREVXHWIXX1Z48G2E113/Screen+Shot+2016-01-28+at+1.03.10+AM.png Service Design - Actual Customer Journey Map Click image to enlarge https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1554997363907-MMOXE1XX2D1N8U92Z814/Screen+Shot+2019-04-11+at+10.42.25+AM.png Service Design Celine, Misty, and I outside of Pitch and Putt during our last walk through. We had a blast working on this project during our time at AC4D. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555443467776-5O8HD7YHUI5F2E20XDVU/pitch%2B%252B%2BPutt%2B-%2Bmap.jpg Service Design - Reflection Timeline We used reflection timelines during several first time customer and regular customer interviews. We asked them to map out their morning, the day before, and their experience at Butler Pitch & Putt to give us an understanding of how Butler Pitch & Putt fit into their lives, https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555443478736-DOY8QET92COFF14MRD1A/Screen+Shot+2019-04-11+at+11.35.56+AM.png Service Design - Reflection Timeline Exercise with the Owner We used the reflection timeline and ideal customer journey exercise with the owner. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555001485220-20RU8RS7PFFD24JUT99G/Screen%2BShot%2B2019-04-11%2Bat%2B11.50.30%2BAM.jpg Service Design - “That’s one thing I noticed about a lot of people, they don’t read…They don’t look at signs.” Signs were hard to read or notice due to how dark the club house was in addition to the information overload with existing clutter around signs. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1453874978509-G1D16M8KWTUMAUAYWC70/image-asset.png Service Design We proposed they change the flooring via different types of gravel, or a different colored mulch, or lights to guide first timers to the first tee from the club house. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555003795956-ELR66GUOL20VDO46QOSX/Screen+Shot+2019-04-11+at+12.29.44+PM.png Service Design Here we had the owner go through a reflection timeline exercise and drew out her ideal customer journey and timeline at Pitch and Putt. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1554997556862-GTOW3TKGMGG4F93GMGGP/Screen+Shot+2019-04-11+at+10.44.16+AM.png Service Design - “We could use you guys at all of our golf courses.” Austin City Parks Administrator happened to be stopping by again to have the owner sign some paperwork. She checked in a few times every year and immediately noticed the difference. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555961774861-FLL41ZK2M6DW77RI1UP6/Screen%2BShot%2B2019-04-10%2Bat%2B11.42.04%2BPM.jpg Service Design Here’s a photo of Celine using sticks to test our idea. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1453964644979-K219KFL78YXUI62ZA1QT/Screen+Shot+2016-01-28+at+1.02.58+AM.png Service Design Click image to enlarge https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1554999999176-C2AP057MKFZM7H0FSFN8/Screen+Shot+2019-04-10+at+11.43.44+PM.png Service Design Antonio, First Timer struggled to find several tee’s including the first one. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1554958077205-O21SRT8X1IV4DYE89H93/Screen%2BShot%2B2019-04-10%2Bat%2B11.47.03%2BPM.jpg Service Design MAP REDESIGN - Our new map design was created to be easy to read from the clubhouse. Additionally, the owner mentioned the desire to grow their audience on Facebook and sales from refreshments. https://www.sophiekwok.com/about daily 0.75 2024-04-09 https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1554394694650-VKDTOG0ATLC8AI8HRS71/Honey+Vinegar-Finals-0021.jpg Hi, I'm Sophie! https://www.sophiekwok.com/portfolio daily 1.0 2024-04-01 https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1603910612493-YSYBDHZJ52DFH8S8EB26/visavue+travel+hero+image%403x.png Projects - VisaVue Travel VisaVue Travel - Data Analytics Product https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1603910452463-NWWAHNYXOBMHCCWWO3W0/portfolio+-+hero+image+copy.png Projects - Visa Spend Insights Senior UX Designer - In House Designer https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555430303380-MJUK9NFDAI1B4E3UUR6C/20190310-_AN_4461.jpg Projects - Speaker // Facilitator // Moderator Over the years I have had the honor of speaking and empowering others through design, relationships, and overcoming fear. This was taken at Woke Beauty x Urban Outfitters 2019 SXSW event. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/7571fb53-ac71-4c42-9e72-496b932a3b3e/Dell+Hero+Image+with+Mobile-3.png Projects - Dell Cart and Checkout Experience Cart and Checkout Experience Senior Product Designer https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1603852508468-WV6AUD7HEND5W7PIHMT2/SophieColorado-7.jpg Projects https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1603907582916-QPFL4OS57Q4VWUPL74MJ/portfolio%25252B-%25252Bhero%25252Bimage7.jpg Projects - Visa Merchant Screening Service Love Intently // Design Research to App Design From June 2019 to May 2020 I was a contract Senior UX Designer for Visa. If you’re interested feel free to contact me for more information. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555516459308-JV6MTOOIU2ZOIG9KKVXE/ezgif.com-gif-maker+%282%29.gif Projects - Love Intently // UX Research to App Design Love Intently // Design Research to Mobile App https://www.sophiekwok.com/chase daily 0.75 2019-04-22 https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555708191416-BCOS8WL3ROP4WELLXZI6/Screen+Shot+2019-04-19+at+4.09.22+PM.png Chase Mobile App https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555957415344-A34YTR0VRJZNJ7NX4925/Chase%2BConcept%2BMap%2B-06.jpg Chase Mobile App https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1453842526192-F1809CPTAJM5VMDA5O08/Deposit_00.png Chase Mobile App https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1453842527319-AJHVF4O1PHJ6L5DJPWS9/Deposit_01.png Chase Mobile App 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https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1453843814657-QKSA6KTG4562OI7NKJ74/Wireframe+Chase_Iphone+6-56.png Chase Mobile App https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1453694487401-L2SHVB1IHOA5MYY0ABD7/2015-12-17+11.52.15.jpg Chase Mobile App https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555447232786-81I9WSLNAI6NCLHE65TC/sketching.jpg Chase Mobile App https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555707776904-CO906S921387CWA5HDQY/3-03-678x1024.jpg Chase Mobile App https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555445820043-43YJFEK6NK3QRL0BYQC9/Chase+Mobile+App+Redesign+-+teal.png Chase Mobile App https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555957661955-C1W3MWJH9YA2WPBC08BE/Deposting-Check-Senario-01-1024x791.png Chase Mobile App https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555957521825-JYN71E92S56YS7G43QH1/Screen%2BShot%2B2019-04-16%2Bat%2B3.56.58%2BPM.jpg Chase Mobile App https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555959166563-SEVG4GNLG6UNJLTPT1P2/Chase+-+New+Home+Screen.png Chase Mobile App https://www.sophiekwok.com/links daily 0.75 2019-04-17 https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1548283643104-UZT04PIDUR1H3O2G2XIX/Honey+Vinegar-Finals-0063.jpg IG Links https://www.sophiekwok.com/love-intently-full daily 0.75 2024-03-22 https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1554397900072-FAI5WTL0VR485H2HJ5LA/Artboard+Copy+5.png Love Intently I have been asked to share Love Intently’s founder story on 12+ different platforms including Redbull’s Amaphiko, Woke Beauty’s SXSW event. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555365279641-9XWYP8AQ145TY7PMSU5P/2015-11-15%2B19.21.40-2.jpg Love Intently https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1554397404287-PQ33CLIGV5F9MWZXAD2J/IMG_544D6E6CEF94-1.jpg Love Intently We built a social media following of 55k Followers https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1554585364670-XYKASVNLTL1S6W16KXPF/Elephant+in+the+room+2.png Love Intently First, we story boarded the idea and scenarios. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555017055608-M0V2YD8WUQ9U1ZESDMOQ/Be+Heard+-+Openly.png Love Intently BE HEARD In this section, Kim enters a custom suggestion for Brian to “plan a weekend getaway” that then translates and saves in the “My Ideas” section. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1554585781178-UGB7LDQ2Z4864JBYSSDB/image-asset.jpeg Love Intently We tested with users and gathered feedback. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1554932020919-9T1CM2BO6TUIV85OHSVT/Screen+Shot+2019-04-10+at+4.30.57+PM.png Love Intently https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1554397802645-DINAA7FID1JMI7HTH8UL/Artboard+Copy+4.png Love Intently Love Intently has been featured in Austin Business Journal, Austin Women, and Tech Co. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/f8cc5e16-d42a-4dd7-a44a-ae7c665794a9/Dell+Hero+Image_crop.png Love Intently - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1554739368439-84FTHEMRFIMEN0985DC4/Experience%2BJourney_Openly_04_29_MM-05.png Love Intently https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1554739368535-C92WRD54DSZILM2TNSFU/Experience%2BJourney_Openly_04_29_MM-06.png Love Intently https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1554739369685-5T6J813HRE6PAOQIE4ZC/Experience%2BJourney_Openly_04_29_MM-07.png Love Intently https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1554739370342-8YWKBG4ZLS65S8WRYBUX/Experience%2BJourney_Openly_04_29_MM-08.png Love Intently https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1554739371402-GIA0A6O67UZPSTJWSG8F/Experience%2BJourney_Openly_04_29_MM-09.png Love Intently https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555369505569-MY6VDM81VSPQ77T1RJ00/Quizes.png Love Intently Quizzes The quizzes act as the brain of the app, influencing their Love Personality, personalized daily LoveTips, and how Love Intently interacts with each user. Quizzes range from identifying communication styles quizzes to utilizing pop culture references. (i.e., What celebrity couple are you most like?) https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555017054557-SRAUYDAXDA3LBAF8VET3/Be+Here+-+Openly.png Love Intently BE HERE The Be Here section is where users will look at to view their daily LoveTips ( aka suggestions). Users set the frequency of LoveTips to do something special for their partners. The first time using Openly, Kim uses this section to connect to Brian and take the first quiz. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555017054897-VMGJHHKTRVCOF4KQZZ06/Be+You+-+Openly.png Love Intently BE YOU Here Kim can compare her quiz results to Brian’s. The quizzes act as the brain of the app, influencing their Love Personality and how we interact with each of the users. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555366282065-Z145867G8PUPCASWAP8K/Chase%2B%281%2Bof%2B1%29+%281%29.jpg Love Intently We went through rapid ideation and iterated on different user flows. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555042706251-Y0VHZGS1JSS2PI6X6N0W/Love+Personality.png Love Intently Love Personality The users answers to the quizzes help build on a user’s Love Personality. Users are able to compare their Love Personality to their partners. The more they use Love Intently the better their LoveTips will be. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1554397750134-TP2RDGZTE2G6IE2JUXXK/Artboard+Copy.png Love Intently We were nominated as Top 100 Startups of the Year in 2018 by Tech Co. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555370484013-O4YD2OX46BDZHOX4LSJ5/Be+Here+-+Openly+green.png Love Intently https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1554397791475-VC5IU7DLP9ZRFLYCPM9Q/Artboard+Copy+2.png Love Intently Love Intently got accepted into the DivInc accelerator and YC’s Online Summer Program https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1554736219885-8O9XBKRZCXKTOMATKHPW/openly.png Love Intently https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1603906880895-4LLN2OFB5EO1MVMI1HJH/portfolio+-+hero+image2.png Love Intently - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555041736622-0YMEM5IVX3GECK4SW6VP/Final+HIFI-+1.png Love Intently https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1554588434397-KF5BYX60K0H65JFMF0N4/2015-11-13+17.48.08-1.jpg Love Intently - Sarah and Meg in Lili's home. Lili was still living with her mom and we were able to see artifacts from her entire childhood and pieces of Vietnam throughout their home. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1554588446294-VOKIYIZBNXB2ZQJ6YZEF/2015-11-13+20.11.45.jpg Love Intently - Family Heirloom's Hana’s parents just moved to the Philippine's to retire. This recipe book is a family heirloom she has been able to hold on to. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555363854079-ZQA2WFNP92GJ94TEBFEJ/2015-11-07+16.11.52.jpg Love Intently - Arthur showing us a comic his sister made. Arthur and his only sister lost both of his parents. He shared their stories of immigrating to America from a boat. He shared how he has slowly collected more of his parents stories from their siblings over the years since their passing. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1554588485324-EAMJ1PYNBFCGWRG3BQFA/2015-11-16+18.46.08.jpg Love Intently - Gabe reconnecting with his mom. This call was first time he spoke to her in months since their last fight. During the call, she shared stories of hiding in the closet and losing family members during the Cambodian genocide to the Khmer Rouge. https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555363773054-Y3I7QYBNS9X2A7A771UK/2015-11-15+18.53.59.jpg Love Intently - Cooking with bao with Kim and her mom https://images.squarespace-cdn.com/content/v1/5680b04e69a91a9534a3099d/1555363988720-BO8D82OKPXLLTI1SLHP1/2015-11-18+13.19.00.jpg Love Intently - Sharing Mental Health Conversations David was about to graduate college and shared his story of secretly seeking therapy to get out of depression. 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